WORK EXPERIENCE

Associate Director - Content Strategy
Wayne State University • 01/2022 - Present

 

Experienced professional in communications and marketing with a focus on content strategy. Skilled in leading and executing digital communications initiatives to enhance brand identity and engage key audiences. Proficient in managing web content, social media, and digital marketing efforts.

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Leads the content strategy for the university's communications and marketing, including website, social media networks, print materials, and campus communication tools.

• Guide distribution and governance of content across all channels to meet audience and organizational needs.

• Collaborate with departments and stakeholders to create a cohesive and effective content plan.

• Lead the application of best practices in the development and deployment of content.

• Monitors content performance and adjusts and improves accordingly.

• Develop new programs and proposals to keep Wayne State at the forefront of engaging storytelling to our key audiences.

• Accomplish both broad, visionary assignments as well as complex, detailed projects within deadline.

• Knowledge of various methods of managing, organizing, and delivering accessible content to end users.

• Analyze, assess and prioritize needs, survey and assess competitive landscape, and determine future direction and plans.
   

Manager - Web Content Strategy
Wayne State University • 01/2020 - 2022

• Lead the strategy, execution, and maintenance of digital communications for Wayne State University, including the website, social media and digital signage.

• Coordinate digital communications across the university with many audiences, drive the university's social media, interactive, digital marketing efforts, and search engine optimization efforts.

• Manage staff responsible for content, design, development, analytics and maintenance of the website, social media outlets, and other related digital spaces in order to leverage and manage digital resources strategically and to ensure that the university's brand identity and messages are presented consistently and effectively across all digital platforms.

• Manage personnel including hiring, disciplining and conducting performance evaluations of assigned staff.

• Work with the key individuals on campus to develop and implement a strategy for the university's digital presence and to identify and broadcast messages for the university's communications channels.

• Manage Wayne State University's online response to crisis.

• Assess and adopt emergent technologies and strategies
   

Web Content Administrator

Wayne State University School of Medicine • 01/2006 - 01/2020

• Manage all phases of projects from initiation to launch.

• Maintain close relationships with clients to ensure consistent representation of School of Medicine branding.

• Actively play a role in promoting the school's initiatives and serve as a liaison for all School of Medicine web-based activity/strategy.

• Collaborate with design, editorial and development teams to create custom websites.

• Develop and establish project estimates and create invoices/track project hours to ensure timelines are met.

• Monitor web developments through continuing education, reading, or participation in professional conferences, workshops, or groups.

• Ensure sites function appropriately across all platforms.

• Set up/assist with HTML emails/newsletters and general web page edits as needed.

• Trained in web accessibility.

 

EDUCATION

 

MA in Organizational Communications and Public Relations

Wayne State University Detroit, MI

GPA: 4.0

08/2023 - 12/2025

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BA in Journalism 
Wayne State University Detroit, MI

12/2006​​

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VOLUNTEER​

• Previous committee member for Digital Collegium Conferences (Formerly HighEd Web)

• Participated as a leader in the Wayne Women Lead - Next Level Conversations program

• Waiting on approval to join WSU President's Commission on the Status of Women (COSW) as part of the Public Relations/Marketing committee

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SKILLS

Analytical skills, Collaboration, Communication, Content management system, Content strategy, Crisis management, Digital communications, Innovation, Leadership, Project management, Search engine optimization, Site architecture, Social media management, Strategic thinking, Team management, Web accessibility, Web content strategy, Website maintenance